Child.org
Child.org believe that every child deserves an equal opportunity. The charity – based across London and Kenya – run programmes in various parts of Africa, to support children’s health and education.
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In late 2015, Child.org came to us with their new name, and the need for what they looked like.
Their brief was to feel more serious than many charities out there. No-nonsense, honest, straight-talking, with plenty of drive and determination.
We had worked with three members of the core team previously (consulting with them at Macmillan Cancer Support, Breast Cancer Care, and Bloodwise respectively) – and now, they were driving this small charity forward, to make a big impact.
We were excited.
We created a brand system that is still very much in use, and acts as a true foundation for all the projects, services, and partnerships Child.org are involved in.
Our work
Brand SYSTEM
Logo(s)
Brand Guidelines: Logo usage, Colour, Grids, Typography, Photography.
Sub-brand / service integration
Printed communications
Document templates
FURTHER DESIGN SERVICES
Web design: Child.org
Event & Exhibition design
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Design & Apparel support: Al Wardle, Anyforty
Web UI/UX support: Chris Allwood, Evelyn
Web development: Child.org
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The Child.org brand is really powerful because its stark structural feel, with solid form – and it gives it a foundational quality that allows us to build other colourful sub-brands on top of it.
It’s essential for an organisation like Child.org to appeal to a spectrum of audiences that range from clinical researchers at the UN, to students fundraisers. Naomi created a brand that gives us that freedom.
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What I find so special about working with Naomi is that you can trust her. If you don’t like the work she’s done, it’s because you’re wrong – you just don’t know it yet.
Thomas Muirhead, Chief Executive Officer at Child.org
Brand palette
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Naomi takes the time to understand what you're trying to achieve. Once she knows that, you can leave her to it and she'll surpass your expectations.
Thomas Muirhead, Chief Executive Officer at Child.org
Why we wanted to work with child.org
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Having worked with some of the Child.org team previously – we knew just what kind of charity they would strive to build.
They wouldn’t do things in a typical charity set-up (with individuals donations and sponsorship challenges being their only income)… they’d use their vibrance, experience and business-mindset to create additional ways to bring in sustainable income for their projects.
They’d do what works. And we wanted to be part of that.
Branded by Naomi, Al and Chris
Get involved with child.org
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There are many, many things that you can do to support Child.org, and their wonderful work.
Be sure to check them out – and let us know how you’ve done your little bit to help!
