Overview
Novlr is a creative writing platform used by over 40,000 people.
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Having known Novlr for many years, the team have always prioritised good, clean design for the platform. Putting all their efforts into the end product from day one, ensuring a stable and pleasurable experience for writers.
We agreed that 2019 was the year to invest in the Novlr brand itself.
Sharing the teams drive, we built a brand system – so that every customer touchpoint would feel representative of the quality of the service. This was then used across a complete redesign of the marketing website, and back into the platform itself.
Our goals
Using a consistent brand language across all communications, we and the Novlr team aim to achieve:
A substantial increase in customer sign-ups.
Brand loyalty from existing customers who have watched the platform improve month on month, year on year, and appreciate the constant investment.
Increased marketing capabilities, and engagement levels – due to a paired visual approach to marketing.
Increased ROI on marketing campaigns.
Increased levels of attention from early adopters. There are a number of popular writing apps on the market – the Novlr team are currently small, but with a huge vision and passion for their product.
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We couldn't be happier with the results. Naomi is one of the best things to have happened to Novlr.
Kim Montgomery, Founder & CEO at Novlr
Core / Day-time writing palette
Evening writing palette
Night-time writing palette
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This was the easiest design relationship we've ever had.
Naomi's experience and personality makes the whole a process a breeze.
The ‘First reveal’ of initial ideas was really exciting, and it was great for us to see that she was just as excited by the project as we were.
Then the development process was always open and straightforward. She receives feedback extremely well and knows her stuff when it comes to making important UI/UX decisions.
We had worked with Naomi in the past on other projects and she was the natural choice for this.
Kim Montgomery, Founder & CEO at Novlr
Why we wanted to work with Novlr
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We’re big advocates of ensuring creativity remains part of our lives – even if your day-to-day focus lives elsewhere.
Novlr’s platform really is a pleasure to write in – and unlike some of its competitors, it’s ran by independent writers, who actually care, and take pride in their service. Their dedication to the product (even after an initial just-missed Kickstarter goal) is second to none. We respect that, and them greatly.
We know that they’re making a HUGE difference to so many writers lives. We’re giddy that we were able to help them level-up their brand and comms – and wish them every future success.
Branded by Naomi and Kim
enjoy writing?
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Over 40,000 people have written their novel with Novlr. We fully recommend that you give it a go…
